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What is Claude Motion? Plans, cost and alternatives (2026)

By the Motion Skills team · Facts checked November 12, 2026

Claude Motion is Anthropic's beta that turns a prompt into an animated explainer you can edit and export as an MP4. It's on Claude Team and Enterprise only, at no extra cost. Here's what it does, who has it, and what to use on Free, Pro or Max.

Claude Motion is a beta feature Anthropic launched on October 8, 2026. You describe a short animated explainer, and Claude builds it as code that animates your text, charts, shapes and images. You can edit any word, number or timing, then export an MP4. It is not a video-generation model: there's no generated footage and no AI-generated people.

Who can use it

  • Plans: Claude Team and Enterprise, in beta. On Enterprise, an owner has to switch it on in the organization settings.
  • Not included (yet): Free, Pro and Max plans.
  • Good for: a 30-second explainer of a quarterly report, motion on a board-deck chart, a product walkthrough for onboarding.

The official announcement and help article are the source of truth for availability: Anthropic's announcement and Get started with Claude Motion.

Plan-by-plan details and how to turn it on: Claude Motion access & pricing.

What it costs

Motion has no price of its own: it comes with Team and Enterprise and counts toward the plan's usage limits. The cost is the plan. A standard Team seat is $20 a month billed annually, for teams of 2 to 150, so the smallest Team is $480 a year (Anthropic's pricing page, checked November 12, 2026). Pro is $200 a year.

If Motion is the only reason to move, compare that with staying on Pro and using a Motion skill in Claude Code: the starter skill is free, one full-film skill is $4.90 once, and every skill is $79 a year. The sums are laid out in Claude Motion access and pricing.

Writing a good Claude Motion prompt

Anthropic's advice is short: say who will watch, where it will play and roughly how long it should be, and attach your own report, data or images. In practice that means four things:

  1. Who and where: "for investors, in the monthly update" or "muted in the LinkedIn feed".
  2. Length and format: "a 20-second 16:9 video".
  3. Your content only: attach the report, data or images and say "use only this; don't change a number".
  4. Scenes in order, then the end frame: what appears first, what moves, what the last frame shows.

Every prompt on this site follows that pattern, with [brackets] for your own words and an example in each. Step by step, from first prompt to MP4: How to use Claude Motion. Ready-made prompts with previews: Claude Motion prompts.

Three things people call "Claude motion"

  1. Claude Motion, the feature: Team and Enterprise, in claude.ai, built from your attached content, exported as MP4.
  2. Opus 5.5 in a plain chat or in Claude Code, asked to write an animation as an HTML, Canvas or Three.js page. Most "Claude motion prompts" shared on X are this kind, including the showreel prompts. It needs a plan that includes Opus 5.5 (see Anthropic's plan page), and Claude Code needs Claude Code access; you record the page yourself to get a video.
  3. Third-party tools with similar names. They aren't Anthropic products, and their prompts may not behave the same in Claude Motion.

Our prompts page labels each prompt with where it runs. Examples of all three, and the Skills that make motion graphics, are on Claude motion graphics. Can Claude make a video at all? See Can Claude make videos?.

If you don't have Team or Enterprise

You can get the same kind of result from a coding agent you already use:

  1. Install a full-film skill in Claude Code, Codex or Cursor (Motion Director, the free one, to try it first).
  2. Ask your agent for the video in plain language.
  3. The skill writes the film from your material: three directions as real frames, a rhythm sheet and an original score, then checks and a review, and it renders an MP4 on your machine with our open engine, motion-skills.

Start with Motion Director, free, which downloads after a free Google sign-in; the full-film skills for each film type are paid.

Claude Motion vs. agent skills

Claude Motion Agent skills
Where it runs claude.ai Your coding agent and computer
Plans Team, Enterprise Any agent that supports skills
Editing In Claude, as code Ask your agent, or edit the HTML/CSS
Output MP4 MP4, MOV with transparency, GIF
How each video is made Prompt by prompt A full-film skill writes each film for your material

Other tools that make this kind of video, from code frameworks to browser apps, are compared in Claude Motion alternatives.

This guide is independent and not affiliated with Anthropic. Claude is a trademark of Anthropic, PBC.