Launch
Product launch videos, directed by your coding agent
Product launches, feature demos, release notes and brand intros. Your agent reads your project or site, uses the product on screen and cuts a short film with its own music.
Film types: 6 · Example films: 15
Full-film skill
Launch Video
Reads your project or site and directs its launch film, with music.
Built-in styles: UI Walkthrough · Card Montage · One Take · 3D Product · Liquid Glass · Kinetic Type
Pick a skill
Each card plays a film the skill made. A full-film skill makes a whole film of its type; a single look does one job in one fixed look.
Full films
Single looks
One look for one job, made by your agent for your product in minutes. $4.90 each, or all of them with any plan.
Social Proof Wall
A live wall of real public posts about your product, and two of them read in full.
One-Take Sting
Your real screens joined into one camera move, ending on your name.
3D Mockup Promo
Your screenshots in moving 3D devices, one feature a shot, cut on the beat.
Device Canvas Launch
Your desktop and phone screens on one canvas in your brand colour, toured by one camera.
Chat-to-Result Launch
A prompt is typed, the assistant answers, and the answer becomes your launch.
Logo Sting
Your logo, cut into bands that snap together on the beat.
Changelog Video
What changed, shown as the real change: the diff, the output, the before and after.
Halftone Print Launch
Your launch, printed: plates wobbling into register, a living dot screen, your real screenshot proofed on the drop.
Objection Launch
Your buyers' real doubts, struck through on the beat and answered with your product's own facts.
Blueprint Launch
Your real screen drawn as a technical drawing, its features called out, then made real.
Capability Reel
What your AI product can do, one capability per beat, each proved by its real input and real output.
Screen Demo Zoom
Your real web app, used step by step, with a camera that zooms to every click.
App Promo Reel
Your app's real screens doing real things, cut to a beat, for Reels, TikTok and Shorts.
Try it free first
Describe it in a sentence: your agent makes a 10–20 second film with its own music. When you want the full film, the full-film skill here picks up the same project.
How a launch film gets made
- 01
Point it at the product
Your repo, a live site, a pull request or the release notes. It gathers the real screens, copy and colours.
- 02
Pick a direction
It shows directions as real key frames, at the film's real size. You choose one.
- 03
It builds and scores the film
Written as code with your product's own interface, with an original score, then checked frame by frame.
- 04
You get the MP4
20–30 seconds by default, in 16:9, 9:16 or 1:1, with a poster and a caption. Ask for changes in plain words.
Every full-film skill follows the same standard: directions first, an original score, checks before it renders, and nothing on screen that your material or a named source doesn't say. Read the standard →
Release notes into a video: the Changelog Video example, and what makes it now →
More example films
All 67 example films →Each film was directed, scored and rendered by a coding agent with one of our skills, from a short brief. Turn the sound on.
A launch film for Anthropic's Claude Duet app, from its public announcement.
Example of Launch Video16:9 · 25 s
Unofficial example, not made or endorsed by Anthropic.
Our own launch film with no cuts: the logo tile becomes the install, your material, three directions, the film and its score, a change, then seven real example films.
Example of Launch Video16:9 · 26 s
Every line from this site's own pages.
Install, start in a project, ask the first question: the official quickstart, with the real version output.
Example of Walkthrough Video16:9 · 29 s
Unofficial walkthrough, not made or endorsed by Anthropic.
Start a Motion, ask for a change, export the MP4, from Anthropic's announcement and help article.
Example of Walkthrough Video16:9 · 30 s
Unofficial walkthrough, not made or endorsed by Anthropic.
ChatGPT Plus, Claude Pro and Google AI Pro, and the plan above each, from their own pricing pages on Oct 23, 2026.
Example of Comparison Video16:9 · 17 s
Unofficial comparison, not made or endorsed by OpenAI, Anthropic or Google.
A Kona Electric and a gas Kona over 15,000 miles at US average prices, and how long the price gap takes to pay back.
Example of Comparison Video16:9 · 20 s
Unofficial comparison, not made or endorsed by Hyundai.
Questions
How do I make a product launch video with AI?
Give a coding agent such as Claude Code, Codex or Cursor your product's site, repo or release notes, and install a launch video skill. It writes a storyboard, builds the film as code with its own music, checks the frames, and renders an MP4 on your computer.
How long should a launch video be?
The Launch Video skill makes 20–30 seconds by default, and you can ask for another length. Its two example films run 25 and 26 seconds.
Can it show my real product?
Yes. The Launch Video skill reads your repository or website and puts the product's own interface on screen, with your copy, colours and fonts, used for real: typing, clicking, results.
Can it announce a pull request or a release?
Yes. Point it at the PR or the release notes; it picks the change that matters and tells it as a short story.
Which formats?
16:9, 9:16 and 1:1. Make one, then ask your agent for another size; it re-lays the frame instead of cropping.
What does it cost?
Motion Director is free with a Google sign-in and makes 10–20 second films. Each full-film skill is $4.90, or all of them come with a plan: $9.90 a month, $79 a year or $169 once. There are no credits.